{"id":1757,"date":"2026-06-13T16:19:52","date_gmt":"2026-06-13T14:19:52","guid":{"rendered":"https:\/\/nawcommunication.fr\/?page_id=1757"},"modified":"2026-07-08T21:19:40","modified_gmt":"2026-07-08T19:19:40","slug":"la-creatrice","status":"publish","type":"page","link":"https:\/\/nawcommunication.fr\/index.php\/la-creatrice\/","title":{"rendered":"La cr\u00e9atrice"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><style>\n  .dvh6-wrap * { box-sizing: border-box; }\n\n  .dvh6-hero {\n    position: relative;\n    width: 100vw;\n    margin-left: calc(50% - 50vw);\n    margin-top: -90px;\n    min-height: 640px;\n    overflow: hidden;\n    background: #3A0F0F;\n    font-family: 'Montserrat', sans-serif;\n    display: flex;\n    flex-direction: row;\n  }\n\n  .dvh6-photo-col {\n    position: relative;\n    width: 40%;\n    min-height: 640px;\n    background: #3A0F0F;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    overflow: hidden;\n  }\n  .dvh6-photo-col img {\n    max-width: 100%; max-height: 100%;\n    width: auto; height: auto;\n    object-fit: contain;\n    display: block;\n    margin: auto;\n  }\n  .dvh6-fade {\n    position: absolute;\n    top: 0; left: 0; bottom: 0;\n    width: 160px;\n    background: linear-gradient(90deg, #3A0F0F 0%, rgba(58,15,15,0) 100%);\n    z-index: 2;\n  }\n\n  .dvh6-content {\n    position: relative;\n    width: 60%;\n    background: #3A0F0F;\n    display: flex;\n    flex-direction: column;\n    justify-content: center;\n    padding: 90px 5% 60px 6%;\n  }\n\n  .dvh6-headline {\n    font-family: 'EB Garamond', serif;\n    font-weight: 400;\n    color: #EFE9DD;\n    font-size: 42px;\n    line-height: 1.2;\n    margin: 0 0 22px;\n    min-height: 100px;\n    max-width: 560px;\n  }\n  .dvh6-cursor {\n    color: #E0CDB8;\n    font-weight: 300;\n    animation: dvh6-blink 0.9s step-end infinite;\n  }\n  @keyframes dvh6-blink { 0%, 100% { opacity: 1; } 50% { opacity: 0; } }\n\n  .dvh6-sub {\n    color: #EFE9DD;\n    font-size: 14px;\n    line-height: 1.65;\n    opacity: 0.85;\n    max-width: 460px;\n    margin: 0;\n  }\n\n  @media (max-width: 900px) {\n    .dvh6-hero { min-height: 0; margin-top: -70px; flex-direction: column; }\n    .dvh6-content { order: 2; }\n    .dvh6-photo-col { order: 1; width: 100%; min-height: 0; height: 340px; display: block; }\n    .dvh6-photo-col img { max-width: none; max-height: none; width: 100%; height: 100%; object-fit: cover; object-position: center 20%; }\n    .dvh6-fade {\n      top: auto; left: 0; right: 0; bottom: 0; width: auto; height: 200px;\n      background: linear-gradient(180deg, rgba(58,15,15,0) 0%, #3A0F0F 100%);\n    }\n    .dvh6-content { width: 100%; padding: 28px 24px 44px; }\n    .dvh6-headline { font-size: 28px; max-width: 100%; }\n    .dvh6-sub { max-width: 100%; }\n  }\n<\/style>\n\n<div class=\"dvh6-wrap\">\n  <div class=\"dvh6-hero\">\n\n    <div class=\"dvh6-content\">\n      <h1 class=\"dvh6-headline\"><span id=\"dvh6-typed\"><\/span><span class=\"dvh6-cursor\">|<\/span><\/h1>\n      <p class=\"dvh6-sub\">une approche humaine et sur-mesure, \u00e0 l'\u00e9coute de votre univers<\/p>\n    <\/div>\n\n    <div class=\"dvh6-photo-col\">\n      <img decoding=\"async\" src=\"https:\/\/nawcommunication.fr\/wp-content\/uploads\/2026\/07\/naw-black.webp\" alt=\"Nawal Benchikh, cr\u00e9atrice de sites web\">\n      <div class=\"dvh6-fade\"><\/div>\n    <\/div>\n\n  <\/div>\n<\/div>\n\n<script>\n(function() {\n  var fullText = \"Nawal, cr\u00e9atrice de votre futur site\";\n  var typedEl = document.getElementById('dvh6-typed');\n  if (!typedEl) return;\n  var i = 0;\n  function typeWriter() {\n    if (i < fullText.length) {\n      typedEl.textContent += fullText.charAt(i);\n      i++;\n      setTimeout(typeWriter, 42);\n    }\n  }\n  window.addEventListener('load', function() {\n    setTimeout(typeWriter, 300);\n  });\n})();\n<\/script><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_1 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_1 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_code_1 et_pb_code et_animated et_pb_module\"><div class=\"et_pb_code_inner\"><style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Montserrat:wght@400;500&family=EB+Garamond:ital,wght@0,400;0,500;1,400&display=swap');\n\n.tl-wrap { font-family: 'Montserrat', sans-serif; max-width: 1000px; margin: 0 auto; padding: 3rem 1rem; }\n.tl-title { font-family: 'EB Garamond', serif; font-size: 22px; letter-spacing: 3px; text-transform: uppercase; text-align: center; color: #3A0F0F; margin: 0 0 0.5rem; }\n.tl-sub { font-size: 13px; text-align: center; color: #6B5F5A; margin: 0 0 3rem; font-style: italic; }\n\n.tl-track { position: relative; }\n.tl-track::before {\n  content: \"\"; position: absolute; top: 0; bottom: 0; left: 50%;\n  width: 1px; background: #C9C2B4; transform: translateX(-50%);\n}\n\n.tl-step { position: relative; display: flex; align-items: center; margin-bottom: 2.5rem; min-height: 90px; }\n.tl-step:last-child { margin-bottom: 0; }\n.tl-step.right { justify-content: flex-end; }\n.tl-step.left { justify-content: flex-start; }\n\n.tl-dot {\n  position: absolute; left: 50%; top: 32px; transform: translateX(-50%);\n  width: 14px; height: 14px; border-radius: 50%;\n  background: #EFE9DD; border: 1.5px solid #3A0F0F; z-index: 2;\n  transition: background 0.3s ease, transform 0.3s ease;\n}\n.tl-step.active .tl-dot { background: #3A0F0F; transform: translateX(-50%) scale(1.15); }\n\n.tl-card {\n  width: calc(50% - 2.5rem); background: #3A0F0F; color: #EFE9DD;\n  padding: 1.25rem 1.5rem; border-radius: 4px; cursor: pointer;\n  transition: transform 0.3s ease, box-shadow 0.3s ease; position: relative;\n}\n.tl-card:hover { transform: translateY(-3px); box-shadow: 0 10px 20px rgba(58,15,15,0.15); }\n\n.tl-card::before {\n  content: \"\"; position: absolute; top: 24px; width: 2rem; height: 1px; background: #C9C2B4;\n}\n.tl-step.right .tl-card::before { left: -2rem; }\n.tl-step.left .tl-card::before { right: -2rem; }\n\n.tl-year { font-family: 'EB Garamond', serif; font-size: 22px; color: #E0CDB8; margin: 0 0 0.4rem; letter-spacing: 1px; }\n.tl-name { font-family: 'EB Garamond', serif; font-size: 12px; letter-spacing: 2px; text-transform: uppercase; color: #EFE9DD; margin: 0 0 0.5rem; line-height: 1.5; }\n.tl-desc { font-size: 12px; line-height: 1.7; color: #C9C2B4; margin: 0; }\n\n.tl-toggle-wrap { display: flex; justify-content: flex-end; margin-top: 0.5rem; }\n.tl-toggle {\n  display: inline-flex; align-items: center; justify-content: center;\n  width: 26px; height: 26px; border-radius: 50%; border: 1px solid #E0CDB8;\n  color: #E0CDB8; font-family: 'EB Garamond', serif; font-size: 18px; line-height: 1;\n  cursor: pointer; transition: transform 0.35s ease, background 0.25s ease, color 0.25s ease;\n  user-select: none;\n}\n.tl-toggle:hover { background: #E0CDB8; color: #3A0F0F; }\n.tl-toggle.open { transform: rotate(45deg); }\n\n.tl-more { max-height: 0; overflow: hidden; transition: max-height 0.45s ease; }\n.tl-more p { font-size: 11.5px; line-height: 1.7; color: #C9C2B4; margin: 0.75rem 0 0; padding-top: 0.75rem; border-top: 1px solid rgba(201,194,180,0.2); }\n\n@media (max-width: 767px) {\n  .tl-wrap { padding: 2rem 0.75rem; }\n  .tl-title { font-size: 17px; letter-spacing: 2px; }\n  .tl-track::before { left: 20px; }\n  .tl-step { min-height: auto; margin-bottom: 1.5rem; }\n  .tl-step.right, .tl-step.left { justify-content: flex-end; }\n  .tl-dot { left: 20px; top: 24px; width: 11px; height: 11px; }\n  .tl-card { width: calc(100% - 50px); }\n  .tl-step.right .tl-card::before, .tl-step.left .tl-card::before { left: -1.5rem; right: auto; width: 1.5rem; }\n  .tl-year { font-size: 18px; }\n  .tl-name { font-size: 11px; }\n}\n<\/style>\n\n<div class=\"tl-wrap\">\n  <p class=\"tl-title\">Mon parcours<\/p>\n  <p class=\"tl-sub\"><\/p>\n\n  <div class=\"tl-track\">\n\n    <!-- 2014 -->\n    <div class=\"tl-step right\">\n      <div class=\"tl-dot\"><\/div>\n      <div class=\"tl-card\" onclick=\"tlToggle(0)\">\n        <p class=\"tl-year\">1996<\/p>\n        <p class=\"tl-name\">L\u00e0 o\u00f9 tout a commenc\u00e9<\/p>\n        <p class=\"tl-desc\">N\u00e9e en 1996 \u00e0 Aix-en-Provence...<\/p>\n        <div class=\"tl-more\" id=\"tl-more-0\">\n          <p>une ville profond\u00e9ment marqu\u00e9e par l'art et la cr\u00e9ativit\u00e9. D'une une m\u00e8re assistante de direction, rigoureuse et organis\u00e9e. D'un p\u00e8re entrepreneur commer\u00e7ant, anim\u00e9 par le go\u00fbt du contact humain et du d\u00e9veloppement d'activit\u00e9.<\/p>\n        <\/div>\n        <div class=\"tl-toggle-wrap\"><span class=\"tl-toggle\" id=\"tl-toggle-0\">+<\/span><\/div>\n      <\/div>\n    <\/div>\n\n    <!-- 2016 -->\n    <div class=\"tl-step left\">\n      <div class=\"tl-dot\"><\/div>\n      <div class=\"tl-card\" onclick=\"tlToggle(1)\">\n        <p class=\"tl-year\">2016<\/p>\n        <p class=\"tl-name\">PREMI\u00c8RES FONDATIONS<\/p>\n        <p class=\"tl-desc\">Transformer une curiosit\u00e9 en comp\u00e9tence<\/p>\n        <div class=\"tl-more\" id=\"tl-more-1\">\n          <p>J'obtiens mon BTS et d\u00e9couvre plus en profondeur les m\u00e9canismes de la communication, du marketing et du d\u00e9veloppement des entreprises.\n\nAu fil de mes \u00e9tudes, une conviction s'installe : une entreprise peut avoir un excellent savoir-faire, mais sans visibilit\u00e9 ni image coh\u00e9rente, elle risque de rester invisible.\n\nCette id\u00e9e ne me quittera plus.<\/p>\n        <\/div>\n        <div class=\"tl-toggle-wrap\"><span class=\"tl-toggle\" id=\"tl-toggle-1\">+<\/span><\/div>\n      <\/div>\n    <\/div>\n\n    <!-- 2019 -->\n    <div class=\"tl-step right\">\n      <div class=\"tl-dot\"><\/div>\n      <div class=\"tl-card\" onclick=\"tlToggle(2)\">\n        <p class=\"tl-year\">2019<\/p>\n        <p class=\"tl-name\">SP\u00c9CIALISATION<\/p>\n        <p class=\"tl-desc\">Approfondir ma vision du marketing digital<\/p>\n        <div class=\"tl-more\" id=\"tl-more-2\">\n          <p>Je poursuis un Master Marketing & Communication Digitale avec une sp\u00e9cialisation en strat\u00e9gie digitale. \n<br><br>Au cours de mes alternances, j'\u00e9volue dans des univers vari\u00e9s : fondation, grand groupe international et start-up French Tech.Cette diversit\u00e9 me permet de comprendre une <strong> r\u00e9alit\u00e9 essentielle : les outils changent, les secteurs aussi, mais les enjeux restent les m\u00eames. Trouver le bon message, cr\u00e9er du lien avec son audience et d\u00e9velopper sa visibilit\u00e9 de mani\u00e8re coh\u00e9rente.<\/strong> <br><br>En parall\u00e8le, je suis serveuse au Scat Club \u00e0 Aix-en-Provence, qui deviendra quelques ann\u00e9es plus tard l'un de mes premiers clients en community management.  <\/strong> <br><br>Les \u00e9tudes se terminent, mais l'apprentissage du terrain ne fait que commencer.<\/p> <\/strong> \n        <\/div>\n        <div class=\"tl-toggle-wrap\"><span class=\"tl-toggle\" id=\"tl-toggle-2\">+<\/span><\/div>\n      <\/div>\n    <\/div>\n\n    <!-- 2021 -->\n    <div class=\"tl-step left\">\n      <div class=\"tl-dot\"><\/div>\n      <div class=\"tl-card\" onclick=\"tlToggle(3)\">\n        <p class=\"tl-year\">2021<\/p>\n        <p class=\"tl-name\">CDI chez Axecibles<\/p>\n        <p class=\"tl-desc\">Mes d\u00e9buts dans une agence web<\/p>\n        <div class=\"tl-more\" id=\"tl-more-3\">\n          <p>Premi\u00e8re immersion dans l'univers du web et de la cr\u00e9ation de sites internet. Je d\u00e9couvre la gestion de projets digitaux, les enjeux des entreprises et les attentes concr\u00e8tes des clients.\n<br><br>\n\u2192 Une exp\u00e9rience qui renforce mon envie d'accompagner les entreprises avec une approche plus humaine et personnalis\u00e9e.<\/p>\n        <\/div>\n        <div class=\"tl-toggle-wrap\"><span class=\"tl-toggle\" id=\"tl-toggle-3\">+<\/span><\/div>\n      <\/div>\n    <\/div>\n\n    <!-- 2022-2025 -->\n    <div class=\"tl-step right\">\n      <div class=\"tl-dot\"><\/div>\n      <div class=\"tl-card\" onclick=\"tlToggle(4)\">\n        <p class=\"tl-year\">2022 - 2025<\/p>\n        <p class=\"tl-name\">Responsable Marketing &amp; Communication<\/p>\n        <p class=\"tl-desc\">Trois ann\u00e9es au c\u0153ur d'une entreprise ind\u00e9pendante<\/p>\n        <div class=\"tl-more\" id=\"tl-more-4\">\n<p>Je pilote la strat\u00e9gie marketing et la communication de l'entreprise : site web, r\u00e9seaux sociaux, cr\u00e9ation de contenu, image de marque et \u00e9v\u00e9nements.\n<br><br>\nUne exp\u00e9rience terrain qui me permet de comprendre les enjeux d'une entreprise dans leur globalit\u00e9 et d'adopter une vision \u00e0 360\u00b0 de la communication.\n<br><br>\n\u2192 Une \u00e9tape d\u00e9terminante avant de me consacrer pleinement \u00e0 mes propres projets.<\/p>\n        <\/div>\n        <div class=\"tl-toggle-wrap\"><span class=\"tl-toggle\" id=\"tl-toggle-4\">+<\/span><\/div>\n      <\/div>\n    <\/div>\n\n    <!-- Nov 2023 -->\n    <div class=\"tl-step left\">\n      <div class=\"tl-dot\"><\/div>\n      <div class=\"tl-card\" onclick=\"tlToggle(5)\">\n        <p class=\"tl-year\">Novembre 2023<\/p>\n        <p class=\"tl-name\">ENTREPRENDRE<\/p>\n        <p class=\"tl-desc\">Mes premiers client(e)s en parall\u00e8le de mon CDI<\/p>\n        <div class=\"tl-more\" id=\"tl-more-5\">\n<p>Je cr\u00e9e ma micro-entreprise et accompagne mes premiers clients en parall\u00e8le de mon activit\u00e9 salari\u00e9e.\n<br><br>\nProjet apr\u00e8s projet, je gagne en exp\u00e9rience, en confiance et en conviction. L'envie de d\u00e9velopper ma propre activit\u00e9 devient de plus en plus \u00e9vidente.\n<br><br>\n\u2192 Le d\u00e9but d'une aventure entrepreneuriale qui ne cessera de grandir.<\/p>\n        <\/div>\n        <div class=\"tl-toggle-wrap\"><span class=\"tl-toggle\" id=\"tl-toggle-5\">+<\/span><\/div>\n      <\/div>\n    <\/div>\n\n    <!-- Oct 2025 -->\n    <div class=\"tl-step right\">\n      <div class=\"tl-dot\"><\/div>\n      <div class=\"tl-card\" onclick=\"tlToggle(6)\">\n        <p class=\"tl-year\">Octobre 2025<\/p>\n        <p class=\"tl-name\">100% freelance<\/p>\n        <p class=\"tl-desc\">Je me consacre pleinement \u00e0 mon activit\u00e9 ind\u00e9pendante<\/p>\n        <div class=\"tl-more\" id=\"tl-more-6\">\n          <p>Je quitte mon CDI pour me consacrer enti\u00e8rement \u00e0 mon activit\u00e9 de freelance.\n<br><br>\nIl est temps de faire le grand saut et d'accompagner mes clients avec une implication totale.\n<br><br>\n\u2192 Une nouvelle \u00e9tape, port\u00e9e par une vision claire : aider les entreprises \u00e0 construire une pr\u00e9sence digitale coh\u00e9rente, professionnelle et durable.<\/p>\n        <\/div>\n        <div class=\"tl-toggle-wrap\"><span class=\"tl-toggle\" id=\"tl-toggle-6\">+<\/span><\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/div>\n\n<script>\nfunction tlToggle(i) {\n  var more = document.getElementById('tl-more-' + i);\n  var toggle = document.getElementById('tl-toggle-' + i);\n  var step = document.querySelectorAll('.tl-step')[i];\n  var isOpen = more.style.maxHeight && more.style.maxHeight !== '0px';\n\n  for (var j = 0; 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